Has your CRM become a graveyard of information?
What about SALES? Do you ask yourself that question when it comes to your CRM? When the competition becomes fiercer, sales must adapt to survive. The tools employed in sales were originally built for managing data and reporting, not to help you focus and provide you information to increase sales.
As a result, you are offered little support in determining what to focus on and moving deals forward, thus the tool becomes an administrative burden. The reports look great, but poor input quality leads to faulty decisions and misleading forecasts. You could say they become graveyards of information. How much of the information you put in to your CRM is used to help you move forward? If you want to get real value out of your CRM, then it’s time to change!
Find a system that gathers most of the relevant information and does the work for you. Do you believe that TRADITIONAL CRMs are too EXPENSIVE and DELIVER too LITTLE? Do you spend too much time on administration? Is it hard to keep your colleagues updated 24/7? Then it is TIME for CHANGE! Time to get something MOBILE, AFFORDABLE and OFF THE SHELF. Something that delivers true value from day one, without expensive projects. Something that lets you and your organization use your time more efficiently and helps you focus on things that are more important or fun than administration.
Something that keeps your entire organization aware and on its toes. When Apple introduced iPhone to the market back in 2007, it was a change. When Henry Ford invented the mass production of cars, the market was perhaps looking for a faster horse, so the car was revolutionary. The Apple and Henry Ford stories are two stories that inspired us.