How a modern CRM differ from traditional CRMs
At this point you might have come to the conclusion that all CRMs basically are the same. So maybe you’re feeling indifferent about options and thinking the effort of switching is too high.
Well, I have good news for you, because things have moved quickly in the CRM market. The last year has been a riot, although the majority of CRM users have no idea about the change that has taken place.
I’m doing my best, though, to enlighten you about this breakthrough, so stay with me for a minute.
Now listen: “The best CRMs do most of your sales admin for you.”
Yep, that’s really the truth, however most sales reps experience quite the opposite. I used to go through the same thing Monday to Friday, and it tore me down.
I was literally forced to update my CRM without ever experiencing any real value for myself. Could you blame me for taking shortcuts? No, because it was never my fault, as it is never yours if you’re taking shortcuts.
One of the major benefits of a modern CRM is its built-in intelligence. In last week’s episode of our podcast we talked about how Predictive Business Intelligence really helps companies move forward quickly without being afraid they’ll be going full speed in the wrong direction when the road to success takes a turn.
This week I want to talk to you about the different user experiences of traditional CRMs versus mobile and intelligent CRMs.
One of the big differences with a mobile and intelligent CRM is the value the individual user receives, and how this value increases step by step every time you update your CRM, even when you’re doing the “7 Second CRM update”, the one that Salesbox CRM has become quite famous for…
The best CRMs do most of your sales admin and forecasting for you, so you can focus on actually selling without having to spend massive time and energy entering and analyzing data from the CRM.
Now listen, we’re all “lazy”, in the sense that if the results were exactly the same we’d all probably take the fastest and most comfortable road to success and skip the long and painful one.
Same thing with CRMs. There’s the easy and fast way, and there’s the slow and hard way. However, there’s an additional difference when it comes to CRMs – the results of using the fast and easy versus the slow and hard are radically different.
The fast and easy is built to utilize momentum, whereas the old and slow stops working the second you stop updating it. In addition, updating one week’s work in a traditional CRM costs time and energy, and gives management only a glimpse of important data in the rear view mirror.
As for being quickly updated in real time when important information arises (like directly after meetings and phone calls with clients), Salesbox CRM is quick and easy to use, and gives the user proactive sales support in return, while at the same time giving management real-time access to relevant data.
The difference in outcome is huge. The old way costs time and energy. The new way consumes 88% less time and empowers the way a CRM is meant to! Here’s a case study from one of our customers, Best In Game, an Italian gaming company that successfully implemented Salesbox CRM and saw clear improvements in work flows within days.
“Today, management can quickly have a very comprehensive report that helps in making strategic decisions for Best In Game. Sales activities are now fully under control and driven by an intelligent CRM that learns from, adapts to and drives the sales people.” “Thanks to Salesbox CRM, at all times we have at our fingertips a clear view of not only our sales activities but our pipeline and the status of our opportunities,” said Michele Morotti, Direct Sales Manager.
Make it easier for you to succeed by going with the new way of CRM, the empowering way.