Would you pay 200,000 USD for small car?
Would you pay over 200,000 USD for a small standardized car? Didn’t think so. WHY? Because it is not AFFORDABLE!
If you did, everybody would believe you were crazy. So why do we accept that behavior when buying software for our companies? Do we not care, just because it is not our own money? We know that the car industry is much more mature than the software industry. But still, with the pace at which things are developing today we should not be forced to pay hefty price tags for what could be considered standard functionality.
We know that cars initially were expensive and only accessible for those who could afford them, but today a more advanced, standardized and mass-produced car can be bought for a fraction of the cost of a tailor-made one. Would you order a tailor-made, hand-built car? Most of you wouldn’t! Of course, those hand-built cars still exist, but they come with the same price tag as a small castle or your own jet.
Traditional CRM systems are too expensive and deliver too little. It is time for change!
SO, why pay more than you need to for something standardized when you can have a tool that adapts to you ? Why pay so much for something that gives so little value back? It’s time for a change. A change that puts top-end business software in the hands of small and medium-sized businesses. Software and support that even large organizations don’t have. Why should a small to medium-sized business settle for something less? Why should those companies be locked out from good support just because they don’t have the same size of wallet as large enterprises?
Even if you are a big enterprise, why pay more than you need to? That’s not money well spent. In times when every dollar counts, perhaps a more affordable option would be worth considering. Perhaps it would even put you in front of your competitors, both because you can spend your hard-earned money on more marketing and because you can get your hands on a more intelligent, effective and affordable tool that heavily reduces the time you and your colleagues spend on administration and helps you increase the time you spend on business.