Would you use a GPS or Paper Map to go from A to B ?
Do you remember the time when we used paper maps to drive from point A to point B? It was a hassle, every now and then you needed to stop to analyze the next part of the journey.
If you ran into heavy traffic you got stuck for hours. When you wanted a break you had to improvise and did not know how far it was to the next stop.
You couldn’t even know exactly when to arrive. Today most of us take for granted that we have access to a GPS that guides us in all the above and lets us focus on the actual driving.
COMPANIES STILL USE ”OLD PAPER MAPS” IN THE SALES ACTIVITIES
Companies literally face the choice of paper maps vs. GPS when acquiring new CRM software. Either they go for the old CRM that requires heavy manual labor where sales results are still almost solely relying on manual analytics and decisions on what path to take.
Or, companies chose the modern CRM built to seize sales reps’ talents and empower them by guiding them to the target according agreed effective paths.
Traditional CRMs are like paper maps in that way, your own competence has to outsmart the complexity of the CRM or friction will occur. No one needs extra friction and no one can expect sales reps. to outsmart CRM complexity.
Not because sales reps. lack the skill to, yet because trying to is steering their focus away from reaching sales targets. A smart CRM works more like a Sales GPS that guides the user to the target.
The top priority is always to reach targets, the one ahead as much as the next and the one after that.
“THE ODDS OF HITTING YOUR TARGET GO UP DRAMATICALLY WHEN YOU AIM AT IT”
In the regular GPS you
- add your destination
- add any way points on the way to your destination
- select a route
- click start
The Sales GPS operates in the same way, you
- add your general target (destination)
- add an opportunity (way points)
- select a sales process for each opportunity (route)
The regular GPS adjusts to routes based on personal preferences and presents statistics about the journey.
- reached distance and time spent
- remaining distance from where you are to the destination
- estimated time of arrival (ETA)
The smart CRM, i.e. the Sales GPS, works in the same way.
- completed activities and hours spent
- remaining activities to win the opportunity
- closure date, remaining hours to win the opportunity and the overall sales target
In traditional CRMs users manually have to predict the best route to destination, just as with using papers maps for getting from point A to point B.
In a smart CRM the users enter their targets and sales processes and the Sales GPS analyses the route to present the best way and guide you every step of the way, until you reach your destination.
It is about making it undoubtedly clear for you what you need to focus on, without having to bring out the paper map for every turn you need to take. Thus you can now manage the speed of change and be ahead of competition.
HOW WILL THE SALES GPS KNOW MY BUSINESS, PRODUCTS AND CUSTOMERS?
Every Sales GPS route is personalized and is calculated from that person’s pipeline, sales process and historical achievements. The GPS predicts the routes based on the data collected from that specific user.
The more progress being updated in a smart CRM, the better the system will predict the route for you.
Does this require heavy manual CRM updates?
The answer is no. Working with a smart CRM is nothing like working with traditional CRMs. The technical side and the interface allows for extremely efficient CRM updates.
Updating your progress in sales processes takes literally 7 seconds from the time you’ve grabbed your smartphone to when you put it back in your pocket.
This is a modern predictive CRM that works like a sales GPS to guide you all the way to your target.
A GPS OR SALES GPS ALLOWS YOU TO FOCUS ON DRIVING OR DOING BUSINESS, NOT CONTINUOUSLY HAVING TO ANALYZE YOUR NEXT MOVE
Traditional CRMs force you to spend time and effort fine-tuning what to do, rather than allowing you to you focus 100% of your time and effort to take action.
With a sales GPS in your hand you will spend more time doing the right things and it will eventually improve your business and you will close more deals.
The regular GPS made us reach our destination more efficiently, the sales GPS will give us the same effect when doing business.